way UP high

Diana Rikasari, following her passion in shoes is knitting her dreams through UP. 
UP shoes is made for passion and purpose. Where she wants to not commercially having the brand to run on mere profit, but also to contribute something to the social for having a purpose for its being. " I design & produce the shoes wholeheartedly, thus with passion, and I don't want to just sell, but I also want to able to give, thus the donation initiative.", Diana said.

 UP is taken after a Disney-Pixar cartoon animation named UP. She got inspired by the movie and decided to use it as her brand's name. She defined UP as something that represents heels for "elevating women's height and confidence" and also donation for "making progress/ leveling up" to the society. For every pair of shoes sold, Rp.5.000 is donated. What a not-selfish habit, right?

UP shoes is currently having 6 designs that are so Diana, simply brave with a full details attached. The shoes are also designed to be perfect in everyday wear,even for a midnight tea.

This young lady will not stop surprising her friends and fans as she still has another secret project that will be soon revealed. Best luck for Diana Rikasari and UP.. Do visit her online store here. :)


  1. hello...
    im Diana Rikasari fan... and i adore her passion in creating Up...
    I also love that she is a not-selfish person...
    may u visit my blog


  2. hallo Putugian.. yeps, she is adorable.. I'm hopping there.. :)